It’s sad, but when it comes to newspapers, all the heavy thinking on how to keep the presses running comes from outside the industry. In this case, it’s just the sports pages, but one section at a time is better than nothing.
The iconoclastic owner of the Dallas Mavericks, Mark Cuban, has some interesting ideas. He argues that in the next five to seven years, sports teams need newspapers because they have no other effective way to reach their fans. Blogs just aren’t doing the trick (yet).
[I]f you count the entire universe of LOCAL Mavs fans that go to [Mavericks blogs], they are a fraction of people who read about the Mavs in the Dallas Morning News and the Ft Worth Star Telegram print editions.
Unfortunately, he says, newspapers are not financially healthy enough to cover sports for much longer. He proposes that teams form cooperatives to pay beat writers. He doesn’t want editorial control. The writers would report to the newspapers, not the cooperative. All he wants is the coverage.
My suggestion to the powers that be in the leagues I have spoken to is to have the leagues work together and create a “beatwriter co-operative” . We need to create a company that funds, depending on the size of the market and number of teams, 2 or more writers per market, to cover our teams in depth. The writers would cover multiple teams and multiple sports. They will report to the newspapers where the articles will be placed, who will have complete editorial control. In exchange, the newspapers will provide a minimum of a full page on a daily basis in season, and some lesser amount out of season. That the coverage will include game reporting that is of far more depth than is currently in place, along with a minimum number of feature articles each week in and out of season.
So far, so good. Coverage funded by the covered can be a good idea. Cuban drives it off the rails, though, when he says all these articles should be confined to print editions. He doesn’t realize revenue from the newspapers, so I’m not quite sure why he would create coverage and then hide it from the fans. If he thinks keeping content offline is a way to save newspapers, he should look at the counter example of every single newspaper on the planet.
Cuban knows more than anybody that even the most successful pro sports team is local news. He sees the connection between local teams, local papers and local fans. And it’s great to see somebody taking real steps to salvage some worth from the newspaper industry. But for such a forward-thinking guy, he’s a bit blind to the experiments and failures that have come before him.
